Simon Collins & Random Day
Season Two: an average joe kind of publishing company
FORMAT GENRE ROYALTY RATE
(% of net sales)
 ADVANCE   LIST PRICE   PP&B PER UNIT
(12% of list price) 
UNITS PRINTED  PRINTING COST
(PP&B x units printed) 
 MARKETING
(capped) 
UNITS SOLD  NET SALES
(55% average discount) 
 ROYALTIES EARNED
(rate x net sales) 
 ROYALTIES PAID
(after advance) 
 OVERHEAD
(capped) 
 NET PROFIT
(or LOSS) 
PROFIT MARGIN
Hardcover LITERARY FICTION 12%  $     250,000.00  $        29.95  $               3.594 193,200  $                694,360.80  $      104,166.67 193,200  $              2,603,853.00  $              312,462.36  $           62,462.36  $        416,666.67  $    1,076,196.51 41%
Hardcover LITERARY FICTION 12%  $       75,000.00  $        21.95  $               2.634 79,100  $                208,349.40  $        31,250.00 31,640  $                 312,524.10  $                37,502.89  $                      -    $        125,000.00  $      (127,075.30) (41%)
Hardcover LITERARY FICTION 12%  $       25,000.00  $        29.95  $               3.594 19,300  $                  69,364.20  $        10,416.67 19,300  $                 260,115.75  $                31,213.89  $             6,213.89  $          41,666.67  $       107,454.33 41%
Hardcover LITERARY FICTION 12%  $         5,000.00  $        29.95  $               3.594 3,900  $                  14,016.60  $          2,083.33 1,560  $                  21,024.90  $                  2,522.99  $                      -    $           8,333.33  $         (8,408.37) (40%)
PBR: Trade Paper LITERARY FICTION 12%  $       25,000.00  $        14.95  $               1.794 38,700  $                  69,427.80  $        10,416.67 30,960  $                 208,283.40  $                24,994.01  $                      -    $          41,666.67  $         61,772.27 30%
PBR: Trade Paper LITERARY FICTION 12%  $       10,000.00  $        14.95  $               1.794 15,500  $                  27,807.00  $          4,166.67 6,200  $                  41,710.50  $                  5,005.26  $                      -    $          16,666.67  $        (16,929.83) (41%)
PBR: Trade Paper LITERARY FICTION 12%  $       10,000.00  $        14.95  $               1.794 15,500  $                  27,807.00  $          4,166.67 12,400  $                  83,421.00  $                10,010.52  $                 10.52  $          16,666.67  $         24,770.15 30%
Trade Paper Original LITERARY FICTION 12%  $       25,000.00  $        16.95  $               2.034 34,100  $                  69,359.40  $        10,416.67 13,640  $                 104,039.10  $                12,484.69  $                      -    $          41,666.67  $        (42,403.63) (41%)
Trade Paper Original LITERARY FICTION 12%  $       10,000.00  $        16.95  $               2.034 13,700  $                  27,865.80  $          4,166.67 10,960  $                  83,597.40  $                10,031.69  $                 31.69  $          16,666.67  $         24,866.58 30%
Trade Paper Original LITERARY FICTION 12%  $         5,000.00  $        16.95  $               2.034 6,800  $                  13,831.20  $          2,083.33 1,700  $                  12,966.75  $                  1,556.01  $                      -    $           8,333.33  $        (16,281.12) (126%)
Hardcover HORROR 12%  $     100,000.00  $        29.95  $               3.594 77,300  $                277,816.20  $        41,666.67 61,840  $                 833,448.60  $              100,013.83  $                 13.83  $        166,666.67  $       247,285.23 30%
Hardcover HORROR 12%  $       75,000.00  $        29.95  $               3.594 58,000  $                208,452.00  $        31,250.00 46,400  $                 625,356.00  $                75,042.72  $                 42.72  $        125,000.00  $       185,611.28 30%
Hardcover HORROR 12%  $       25,000.00  $        24.95  $               2.994 23,200  $                  69,460.80  $        10,416.67 9,280  $                 104,191.20  $                12,502.94  $                      -    $          41,666.67  $        (42,352.93) (41%)
PBR: Mass Market HORROR 12%  $       75,000.00  $         7.95  $               0.954 218,400  $                208,353.60  $        31,250.00 174,720  $                 625,060.80  $                75,007.30  $                   7.30  $        125,000.00  $       185,449.90 30%
PBR: Mass Market HORROR 12%  $       25,000.00  $         7.95  $               0.954 72,800  $                  69,451.20  $        10,416.67 58,240  $                 208,353.60  $                25,002.43  $                   2.43  $          41,666.67  $         61,816.63 30%
PBR: Trade Paper HORROR 12%  $       25,000.00  $        15.95  $               1.914 36,300  $                  69,478.20  $        10,416.67 14,520  $                 104,217.30  $                12,506.08  $                      -    $          41,666.67  $        (42,344.23) (41%)
PBR: Trade Paper HORROR 12%  $       10,000.00  $        14.95  $               1.794 15,500  $                  27,807.00  $          4,166.67 6,200  $                  41,710.50  $                  5,005.26  $                      -    $          16,666.67  $        (16,929.83) (41%)
Trade Paper Original HORROR 12%  $       10,000.00  $        16.95  $               2.034 13,700  $                  27,865.80  $          4,166.67 5,480  $                  41,798.70  $                  5,015.84  $                      -    $          16,666.67  $        (16,900.43) (40%)
Hardcover MYSTERY/SUSPENSE 12%  $  1,000,000.00  $        29.95  $               3.594 772,900  $             2,777,802.60  $      416,666.67 309,160  $              4,166,703.90  $              500,004.47  $                      -    $     1,666,666.67  $   (1,694,432.03) (41%)
Hardcover MYSTERY/SUSPENSE 12%  $     250,000.00  $        27.95  $               3.354 207,100  $                694,613.40  $      104,166.67 186,390  $              2,344,320.23  $              281,318.43  $           31,318.43  $        416,666.67  $       847,555.06 36%
Hardcover MYSTERY/SUSPENSE 12%  $       75,000.00  $        24.95  $               2.994 69,600  $                208,382.40  $        31,250.00 62,640  $                 703,290.60  $                84,394.87  $             9,394.87  $        125,000.00  $       254,263.33 36%
Hardcover MYSTERY/SUSPENSE 12%  $       50,000.00  $        21.95  $               2.634 52,700  $                138,811.80  $        20,833.33 15,810  $                 156,163.28  $                18,739.59  $                      -    $          83,333.33  $      (136,815.19) (88%)
Hardcover MYSTERY/SUSPENSE 12%  $       25,000.00  $        29.95  $               3.594 19,300  $                  69,364.20  $        10,416.67 7,720  $                 104,046.30  $                12,485.56  $                      -    $          41,666.67  $        (42,401.23) (41%)
Hardcover MYSTERY/SUSPENSE 12%  $       25,000.00  $        24.95  $               2.994 23,200  $                  69,460.80  $        10,416.67 18,560  $                 208,382.40  $                25,005.89  $                   5.89  $          41,666.67  $         61,832.38 30%
PBR: Mass Market MYSTERY/SUSPENSE 12%  $     100,000.00  $         7.95  $               0.954 291,200  $                277,804.80  $        41,666.67 116,480  $                 416,707.20  $                50,004.86  $                      -    $        166,666.67  $      (169,430.93) (41%)
PBR: Mass Market MYSTERY/SUSPENSE 12%  $     100,000.00  $         7.95  $               0.954 291,200  $                277,804.80  $        41,666.67 232,960  $                 833,414.40  $              100,009.73  $                   9.73  $        166,666.67  $       247,266.54 30%
PBR: Trade Paper MYSTERY/SUSPENSE 12%  $       50,000.00  $        14.95  $               1.794 77,400  $                138,855.60  $        20,833.33 61,920  $                 416,566.80  $                49,988.02  $                      -    $          83,333.33  $       123,544.53 30%
Trade Paper Original MYSTERY/SUSPENSE 12%  $       25,000.00  $        16.95  $               2.034 34,100  $                  69,359.40  $        10,416.67 10,230  $                  78,029.33  $                  9,363.52  $                      -    $          41,666.67  $        (68,413.41) (88%)
Hardcover SF/FANTASY 12%  $     100,000.00  $        27.95  $               3.354 82,800  $                277,711.20  $        41,666.67 74,520  $                 937,275.30  $              112,473.04  $           12,473.04  $        166,666.67  $       338,757.73 36%
Hardcover SF/FANTASY 12%  $       75,000.00  $        29.95  $               3.594 58,000  $                208,452.00  $        31,250.00 58,000  $                 781,695.00  $                93,803.40  $           18,803.40  $        125,000.00  $       323,189.60 41%
Hardcover SF/FANTASY 12%  $       50,000.00  $        29.95  $               3.594 38,600  $                138,728.40  $        20,833.33 9,650  $                 130,057.88  $                15,606.95  $                      -    $          83,333.33  $      (162,837.19) (125%)
Hardcover SF/FANTASY 12%  $       10,000.00  $        21.95  $               2.634 10,500  $                  27,657.00  $          4,166.67 4,200  $                  41,485.50  $                  4,978.26  $                      -    $          16,666.67  $        (17,004.83) (41%)
PBR: Mass Market SF/FANTASY 12%  $       75,000.00  $         7.95  $               0.954 218,400  $                208,353.60  $        31,250.00 174,720  $                 625,060.80  $                75,007.30  $                   7.30  $        125,000.00  $       185,449.90 30%
PBR: Trade Paper SF/FANTASY 12%  $       50,000.00  $        14.95  $               1.794 77,400  $                138,855.60  $        20,833.33 23,220  $                 156,212.55  $                18,745.51  $                      -    $          83,333.33  $      (136,809.72) (88%)
PBR: Trade Paper SF/FANTASY 12%  $       10,000.00  $        15.95  $               1.914 14,500  $                  27,753.00  $          4,166.67 5,800  $                  41,629.50  $                  4,995.54  $                      -    $          16,666.67  $        (16,956.83) (41%)
Trade Paper Original SF/FANTASY 12%  $       10,000.00  $        16.95  $               2.034 13,700  $                  27,865.80  $          4,166.67 10,960  $                  83,597.40  $                10,031.69  $                 31.69  $          16,666.67  $         24,866.58 30%
Hardcover THRILLER 12%  $     500,000.00  $        27.95  $               3.354 414,100  $             1,388,891.40  $      208,333.33 331,280  $              4,166,674.20  $              500,000.90  $                   0.90  $        833,333.33  $    1,236,115.23 30%
Hardcover THRILLER 12%  $     250,000.00  $        27.95  $               3.354 207,100  $                694,613.40  $      104,166.67 51,775  $                 651,200.06  $                78,144.01  $                      -    $        416,666.67  $      (814,246.67) (125%)
Hardcover THRILLER 12%  $     250,000.00  $        21.95  $               2.634 263,600  $                694,322.40  $      104,166.67 210,880  $              2,082,967.20  $              249,956.06  $                      -    $        416,666.67  $       617,811.47 30%
Hardcover THRILLER 12%  $       25,000.00  $        29.95  $               3.594 19,300  $                  69,364.20  $        10,416.67 7,720  $                 104,046.30  $                12,485.56  $                      -    $          41,666.67  $        (42,401.23) (41%)
PBR: Mass Market THRILLER 12%  $       75,000.00  $         7.95  $               0.954 218,400  $                208,353.60  $        31,250.00 87,360  $                 312,530.40  $                37,503.65  $                      -    $        125,000.00  $      (127,073.20) (41%)
PBR: Mass Market THRILLER 12%  $       75,000.00  $         7.95  $               0.954 218,400  $                208,353.60  $        31,250.00 174,720  $                 625,060.80  $                75,007.30  $                   7.30  $        125,000.00  $       185,449.90 30%
PBR: Mass Market THRILLER 12%  $       25,000.00  $         7.95  $               0.954 72,800  $                  69,451.20  $        10,416.67 29,120  $                 104,176.80  $                12,501.22  $                      -    $          41,666.67  $        (42,357.73) (41%)
PBR: Trade Paper THRILLER 12%  $       50,000.00  $        14.95  $               1.794 77,400  $                138,855.60  $        20,833.33 61,920  $                 416,566.80  $                49,988.02  $                      -    $          83,333.33  $       123,544.53 30%
PBR: Trade Paper THRILLER 12%  $       10,000.00  $        15.95  $               1.914 14,500  $                  27,753.00  $          4,166.67 5,800  $                  41,629.50  $                  4,995.54  $                      -    $          16,666.67  $        (16,956.83) (41%)
Trade Paper Original THRILLER 12%  $         5,000.00  $        16.95  $               2.034 6,800  $                  13,831.20  $          2,083.33 5,440  $                  41,493.60  $                  4,979.23  $                      -    $           8,333.33  $         12,245.73 30%
Hardcover WOMEN'S FICTION 12%  $       50,000.00  $        29.95  $               3.594 38,600  $                138,728.40  $        20,833.33 15,440  $                 208,092.60  $                24,971.11  $                      -    $          83,333.33  $        (84,802.47) (41%)
Hardcover WOMEN'S FICTION 12%  $       25,000.00  $        21.95  $               2.634 26,400  $                  69,537.60  $        10,416.67 21,120  $                 208,612.80  $                25,033.54  $                 33.54  $          41,666.67  $         61,958.33 30%
Hardcover WOMEN'S FICTION 12%  $       10,000.00  $        24.95  $               2.994 9,300  $                  27,844.20  $          4,166.67 3,720  $                  41,766.30  $                  5,011.96  $                      -    $          16,666.67  $        (16,911.23) (40%)
Hardcover WOMEN'S FICTION 12%  $       10,000.00  $        21.95  $               2.634 10,500  $                  27,657.00  $          4,166.67 4,200  $                  41,485.50  $                  4,978.26  $                      -    $          16,666.67  $        (17,004.83) (41%)
PBR: Trade Paper WOMEN'S FICTION 12%  $       25,000.00  $        15.95  $               1.914 36,300  $                  69,478.20  $        10,416.67 14,520  $                 104,217.30  $                12,506.08  $                      -    $          41,666.67  $        (42,344.23) (41%)
PBR: Trade Paper WOMEN'S FICTION 12%  $       10,000.00  $        15.95  $               1.914 14,500  $                  27,753.00  $          4,166.67 11,600  $                  83,259.00  $                  9,991.08  $                      -    $          16,666.67  $         24,672.67 30%
Trade Paper Original WOMEN'S FICTION 12%  $       25,000.00  $        16.95  $               2.034 34,100  $                  69,359.40  $        10,416.67 27,280  $                 208,078.20  $                24,969.38  $                      -    $          41,666.67  $         61,635.47 30%
TOTALS      $  4,285,000.00     4,969,700  $           11,902,657.80  $   1,785,416.67 3,145,075  $            27,982,168.31  $            3,357,860.20  $         140,870.81  $     7,141,666.67  $    2,726,556.37 10%
PROFIT
PP&B = paper, printing, & binding MARGIN
PBR = paperback reprint of last year's hardcover frontlist