Some recent news about a move towards affordable first editions hit a nerve with me. This is a positive development, but it’s at least twenty years too late, and it doesn’t go far enough.
The publishing industry’s basic hardcover/paperback pricing structure is a dinosaur, and it’s time for this dinosaur to die. Here are a few reasons why two-tier book pricing has got to go:
It’s exclusionary. It’s amazing that book publishers consider themselves socially enlightened, because their basic pricing structure forces non-wealthy readers to wait a year to read new books. Is somebody going to explain to me why this doesn’t amount to a gated community for literature?
Take me, for example. I’m a middle-class guy working to support myself and my kids, and because of this I’m not going to be able to read Rick Moody’s Diviners for another six months. I cribbed an article about Consider the Lobster by David Foster Wallace while getting tripped over in a Barnes and Noble’s fiction aisle. On Beauty by Zadie Smith is supposed to be a good book. I’ll let you know in 2007.
I don’t ever like to throw around cliched words like “elitist”. But two-tier book pricing is a seven letter word that starts with ‘e’.
It’s aesthetically wrong. Sure, I’d be interested in reading Eat The Document by Dana Spiotta. But why the hell do I want a premium edition of a first novel that I know very little about? I’m certainly not going to buy this book in hardcover, and by the time it comes out in paperback I’ll have probably forgotten about it.
There are a few books I like enough that I’ve chosen to buy them in hardcover, like the Complete Works of Plato, The Riverside Shakespeare, Wittgenstein’s Philosophical Investigations and a facsimile edition of On The Road. But for God’s sake, a book’s got to earn that kind of status. What the hell am I going to do with a premium edition of Intuition by Allegra Goodman or Extremely Loud and Incredibly Close by Jonathan Safrar Foer or Prep by Curtis Sittenfeld? Are you even kidding me? These books may or may not turn out to be worth their weight, let alone the space they take up and the money they cost. I’d like to be able to experiment with new authors, but I’m not going to experiment at $25 a try.
It’s economically questionable. The New York Times article quoted in the links above states that two-tier book pricing is here to stay because it makes business sense. I’m not buying that, any more than I’m buying a $40 book of poetry by W. S. Merwin. Every industry re-invents its pricing structure periodically. If the book industry can’t find a way to better serve its customers while building profits, they may not be trying very hard. Here are two ideas: publish premium and affordable editions at the same time, or publish premium editions a year after the affordable editions. This is a question of packaging, and I think our brilliant publishing executives and author representatives can rise to the challenge.
It’s inconvenient. Goddammit, I don’t have time to go to libraries and fight with blue-haired little old ladies over the latest Kurt Vonnegut. I am very interested in current writing, and if there’s a new book out I want to be able to buy it. I’m not looking for a keepsake or a family heirloom. Let me buy the book. Put the book in the stores and let me buy it. I don’t want to wait a year, because in a year I might not care about that book anymore. Let me buy the book. Now. Because I’m getting more and more pissed off the more I think about this.
I applaud editor Morgan Entrekin, the subject of the articles linked above, and many others in the publishing industry who are championing the cause of paperback originals and affordable first editions. I’m pretty sure two-tier pricing has no future, but then I was saying that twenty years ago, and Morgan Entrekin was too.