Day: April 15, 2009

Chapter 13: Clicking Through

Marc Eliot Stein, Michael Stoeckel and Eduardo Samame at Time Inc New Media/Pathfinder, 1996

(This is chapter 13 of my ongoing memoir of the Internet industry.)

By early 1996, Pathfinder’s day-to-day advertising operations had become a gigantic impossible mess. This was because we were, unfortunately, very good at ad sales.

It was the only thing we were good at. The site was a … Read the rest